Smart Boat Buyers Guide

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Every year new boat buyers ask when is the best time to buy a new boat? When we tell them fall most people are left scratching their heads. After all – why buy a boat when you cannot use it for another 4 to 6 months? This is a common misconception that most new boat owners have.

Understanding a little more about boat manufacturing and timing can really help explain why smart boat buyers always purchase in the fall. The following can help you understand why it’s smart to buy your new boat in the fall.

WHY SMART BUYERS KNOW FALL IS THE TIME TO BUY

Boat manufacturers build boats year round. While demand peaks in the summer it would be impossible for manufacturers to mass produce boats only during that time to meet the yearly demand. They have to level production throughout the year and employ staff to hand build them all year long. As a result manufacturers offer their largest discounts in the fall to drive sales when demand is at it lowest. Fall is the best time of the year to purchase a new boat – even better than at the boat show!

HOW DOES THE FALL AFFECT MY TRADE-IN VALUE?

Waiting to buy in the spring means your trade-in is a year older. Smart buyers will trade-in during the fall before their boat loses another model year of value the following spring. You’ll also realize there’s even more savings when you consider that we cover the fall service and winter storage costs! Couple this with the trade-in sales tax credit and you’ll save thousands on taxes toward the new boat. These savings can really add up.

HOW MUCH CAN I REALLY SAVE?

Fall rebates can range up to $10,000 depending on model. Add this on top of the annual show rebates of up to $5,000 and the savings really make a difference. Early fall buyers get the lowest pricing available on 2017 model year boats. Guaranteed.

WHAT OTHER BENEFITS DO I GET?

Buying in the fall is the only way to guarantee your customized boat will be ready to hit the water in the spring when you are. Early buyers are able to customize their boat colors and options, and create the boat that matches their family’s style. If you wait until boat show season, orders can get backed up until spring, thus delaying your delivery time.

HOW ELSE CAN I SAVE ON A NEW MASTERCRAFT?

As new 2018 models arrive that means our 2017 have to go! This means all remaining 2017 inventory is put on clearance; allowing you to save even bigger on all remaining models. But don’t wait… These models are only on clearance while they last. Once they are gone… they are gone!

GRAB SOME SHORTS

While the season is winding down there is still plenty of time to get out on the water to experience first-hand the feeling of a new MasterCraft. We schedule one-on-one demos all the time so don’t be shy. Send us a message or give us a call to schedule a demo at your convenience. And don’t forget – our fall on-water shows are just around the corner. We’ll have several models on the water ready to go. There really isn’t a better way to find out which model is the perfect fit!

SMART BOAT BUYERS CALENDAR

FALLBiggest Savings

BEST

  • Rebates up to $15,000 (includes show rebates)
  • Top trade-in value & fall service on us
  • Guaranteed Spring delivery
  • Choose your colors & options

BOAT SHOW

GREAT

  • Rebates up to $5,000
  • Mid-Summer delivery
  • Choose your colors & options

SPRING

GOOD

  • In-stock inventory
  • Limited rebates & incentives

Last Chance Boat Show Deals

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If you didn’t seal the deal at the boat show and are still considering a new boat you don’t want to miss this opportunity. Join us Wednesday, March 29th at either location. We are keeping the doors open until 9PM, buying some pizza and serving the drinks! Come climb through every possible model and set your crew up for the best summer ever. This is your last chance to take advantage of MasterCraft’s Winter Sales Event and save thousands off normal summer pricing!

When: Wednesday, March 29th from 5pm – 9pm
Where: At our Cincinnati and Louisville locations
Why: Free pizza, free cold beverages and boats.
You’ll also save thousands on any new MasterCraft.
The MasterCraft Winter Sales Event expires on March 31st.

2017 Boat Shows

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2017 Boat Show Season Kicks Off

The 2017 boat show season is here!

This is your chance to grab the absolute best deal on a MasterCraft for before summer hits and join the family of stoked MasterCraft owners. You won’t find a better time to come check out the entire 2017 model lineup!

As the shows kick off make sure you review our 2017 Smart Boat Buyers Guide so you learn why buying at the show is smart. Regardless if you’re a tow sports veteran deep in the research process, or just dipping a toe in — this guide will help you understand the reasons why to buy at the show.

Join us at the following boat shows:

Cincinnati Boat Show

Friday January 13th marks the beginning of the 2017 Cincinnati Boat Show. This is a great way to get the family out of the house and check out all the new stuff MasterCraft has to offer for 2017. We will have just about the entire 2017 lineup on display, including the X23, X46, X26, XT20, XT23, XT21, NXT20 and NXT22.

In addition to showcasing the new changes for the 2017 product line we will be hosting a customer appreciation after-party on Saturday night, January 14th, at Rusconi’s from 9:30pm – 11:30pm. The after-party is a short walk across the street from the convention center and a great chance to hang out with other watersports enthusiasts in a relaxed atmosphere. So grab your boating buddies and come help us celebrate a great 2016 as we start the countdown until summer.

Cincinnati Boat Show Dates and Times:
Friday, January 13th 5:00 PM to 9:30 PM
Saturday, January 14th
Current Watersports Boat Show After Party at the Rusconi Pizza
11:00 AM to 9:30 PM
9:30PM – 11:30 PM
Sunday, January 15th 11:00 AM to 5:00 PM
Monday, January 16th CLOSED
Tuesday, January 17th CLOSED
Wednesday, January 18th 5:00 PM to 9:30 PM
Thursday, January 19th 5:00 PM to 9:30 PM
Friday, January 20th 4:00 PM to 9:30 PM
Saturday, January 21st 11:00 AM to 9:30 PM
Sunday, January 22nd 11:00 AM to 5:00 PM

Louisville Boat Show

The 2017 Louisville Boat Show kicks off Wednesday, January 25th. Grab the family and come check out all the new stuff MasterCraft has to offer for 2017. We will have a new 2017 X23, X46, XT23, NXT20 and NXT22 on display.

Louisville Boat Show Dates and Times:
Wednesday, January 25th 5:00 PM to 9:00 PM
Thursday, January 26th 12:00 PM to 9:00 PM
Friday, January 27th 12:00 PM to 9:00 PM
Saturday, January 28th 10:00 AM to 9:00 PM
Sunday, January 29th 10:00 AM to 5:00 PM

New Location, New Name

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Eight years ago we set out to build a boat dealership that was unlike anything in Cincinnati. We wanted to provide an ownership experience that extends well beyond the moment you walk through our door. It’s an experience that is given to everyone we are fortunate enough to call customers. From the guy buying a rope, to the family with a $10k boat budget, to the couple buying their first new MasterCraft – the experience and dedication to service starts at day 1 and will remain unchanged for years to follow. Other dealerships end their relationship with you when they sell you a boat. For us – this is the beginning of the relationship.

Over the next few weeks this experience will be taken to the next level as we near the completion of our new world-class facility. We couldn’t be more excited to make this move… but we have another huge announcement to make:

We are changing our name to “Current”.

We’ve spent 8 years building the name Cincinnati MasterCraft. It’s not uncommon to see “CincyMC” stickers tagged on vehicles as you make your way south to the lake on a Friday in summer. Trust us – this was no easy decision. However in our eyes this is a necessary change as we transition and grow as a business. This is a change driven primarily by 2 main reasons:

1.) Brand Consistency – Currently we have 2 locations under 2 different names: Cincinnati MasterCraft and Louisville MasterCraft. Whether you are a Louisville customer or a Cincinnati customer you’re part of a family to us. Trying to be consistent with shirts, literature and overall branding is a challenge with two different names. When we started in 2008 we never thought we’d grow into a second store – it just wasn’t a thought back then. Unifying under a single name allows us to be more efficient across all of our marketing efforts.

2.) We Are Changing (in a really good way) – When you walk into our new facility you will see that we are changing the concept of a typical marine dealership. Everything from the facility to the sales experience to the retail product line offering inside will be unlike anything other boat dealers offer. This is a difficult thing to understand from words on a page. However as things progress over the next few weeks and you visit us for the first time this will start to make more sense. For people who love the lake and the lifestyle around it we will become THE destination – not just another dealer with boats. In becoming this destination, we wanted a stronger name that could stand alone as a brand. This new name helps us solidify this.

Over the next few weeks we will begin to transition our branding to the new name and logo. Trying to inform our entire customer base and carrying our reputation to the new name will take time. But rest assured we are the same solid crew under the new name – we didn’t sell the business to new owners. Quite simply, this change marks the beginning of the next chapter in our incredible journey with you.

As this chapter begins we couldn’t be more excited about the transition. Current pushes things forward and shapes the landscape. Current is power on the cutting edge. Current is control of the water. Everything else falls in line behind the Current. Big, big things are coming and we cannot wait to share it all with you!

2017 Fall On Water Boat Show

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water-site
Seeing the craftsmanship and beauty of a new MasterCraft in our showroom is one thing. Seeing one on the water and taking a drive is another. This is your opportunity to experience first-hand why there’s nothing like being on the water in a new MasterCraft.

This is your chance to come hang out and drive a new 2017 MasterCrafts on the water! We’ll have a 2017 NXT 22, X23, XT23, X46 and X26 in the water from 1:00pm to 6:00pm. This is a great way to hop between different models and truly get a feel for the different features and performance aspects that each boat delivers. Bring the kids, a board and invite neighbors! You won’t find a better opportunity to experience the difference of a MasterCraft before the weather breaks.

Need more reasons to join us? Click below to learn why fall is the absolute best time of year to purchase a new boat.

Why Buy in the Fall

We will be hosting two separate showcases:

Cincinnati

Who: You, your friends, and anyone else you want to invite
What: Drive or ride new 2017 MasterCrafts
When: Sunday, October 2nd, 2016 from 1:00pm to 6:00pm
Where: Ludlow Bromley Yacht Club located at 860 Elm Street Ludlow, KY 41016
Click for Directions

Questions? Call us at 859.525.9253.

Louisville

Who: You, your friends, and anyone else you want to invite
What: Drive or ride new 2017 MasterCrafts
When: Saturday, October 1st, 2016 from 1:00pm to 6:00pm
Where: Taylorsville Lake Marina located at 1240 Settlers Trace Rd, Taylorsville, KY 40071
Click for Directions

Questions? Call us at 502.290.7148.

2017 Smart Boat Buyer Guide

By | News | No Comments

Every year new boat buyers ask when is the best time to buy a new boat? When we tell them fall most people are left scratching their heads. After all – why buy a boat when you cannot use it for another 4 to 6 months? This is a common misconception that most new boat owners have.

Understanding a little more about boat manufacturing and timing can really help explain why smart boat buyers always purchase in the fall. The following can help you understand why it’s smart to buy your new boat in the fall.

WHY SMART BUYERS KNOW FALL IS THE TIME TO BUY

Boat manufacturers build boats year round. While demand peaks in the summer it would be impossible for manufacturers to mass produce boats only during that time to meet the yearly demand. They have to level production throughout the year and employ staff to hand build them all year long. As a result manufacturers offer their largest discounts in the fall to drive sales when demand is at it lowest. Fall is the best time of the year to purchase a new boat – even better than at the boat show!

TRADE-IN NOW – NOT SPRING

Waiting to buy in the spring means your trade-in is a year older. Smart buyers will trade-in during the fall before their boat loses another model year of value the following spring. You’ll also realize there’s even more savings when you consider that we cover the fall service and winter storage costs! Couple this with the trade-in sales tax credit and you’ll save thousands on taxes toward the new boat. These savings can really add up.

HOW MUCH CAN I REALLY SAVE?

Fall rebates can range up to $10,000 depending on model. Add this on top of the annual show rebates of up to $5,000 and the savings really make a difference. Early fall buyers get the lowest pricing available on 2017 model year boats. Guaranteed.

WHAT OTHER BENEFITS DO I GET?

Buying in the fall is the only way to guarantee your customized boat will be ready to hit the water in the spring when you are. Early buyers are able to customize their boat colors and options, and create the boat that matches their family’s style. If you wait until boat show season, orders can get backed up until spring, thus delaying your delivery time.

GRAB SOME SHORTS

While the season is winding down there is still plenty of time to get out on the water to experience first-hand the feeling of a new MasterCraft. We schedule one-on-one demos all the time so don’t be shy. Send us a message or give us a call to schedule a demo at your convenience. And don’t forget – our fall on-water shows are just around the corner. We’ll have several models on the water ready to go. There really isn’t a better way to find out which model is the perfect fit!

SMART BOAT BUYERS CALENDAR

FALLBiggest Savings

BEST

  • Rebates up to $15,000 (includes show rebates)
  • Top trade-in value & fall service on us
  • Guaranteed Spring delivery
  • Choose your colors & options

BOAT SHOW

GREAT

  • Rebates up to $5,000
  • Mid-Summer delivery
  • Choose your colors & options

SPRING

GOOD

  • In-stock inventory
  • Limited rebates & incentives

Ride & Drive on Laurel Lake

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Heres to SummerAre you in the market for a new boat? Have you ever wanted to learn why an inboard is the absolute best boat for the active watersports family? If so this is your chance to experience a MasterCraft on the water first-hand! You won’t find a better opportunity to come drive some of the best selling MasterCraft models one right after another.

We’ve locked down a spot at Grove Marina on Laurel Lake. So whether you are a current I/O owner wanting to check out the awesome GEN2 Surf System or a seasoned inboard enthusiast looking to upgrade this is the perfect way to get dialed in for the summer of your life.

This is a family event so make sure you bring the whole crew. We want the entire family on board so you see exactly how each model fits your boating crew. Exclusive summer discounts will be offered to those attending so you absolutely don’t want to miss out!

This is it. This is your summer to make the move and start making memories with the family that last a lifetime. We promise you won’t find another way to bring the family together for awesome quality time than on a new MasterCraft. The boats will be on the water – come join us!

In order to plan accordingly for the event we kindly ask that you RSVP below, but it is not required.

Full Details


Who: You, the family, your neighbors and anyone else you know who is interested in learning more about inboards
What: Drive new 2016/2017 MasterCrafts and lock in exclusive summer discounts!
When: Saturday, August 13th, 2016 from 10am – 6pm
Where: Grove Marina on Laurel Lake (google map to location)

On Water Showcase RSVP

YES, I’ll Be There!

First Name:
Last Name:
Email:
Number Attending:
I Plan to Attend from:
I'm Interested In Driving:
Additional Comments:

This is Big… Really Big

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SHEET_RENDERING_WEBIt all started in 2008. We set out with the dream of creating a dealership that was different. This dream was simple – create a dealership where service was absolutely incredible and the ownership experience after the sale was unlike anything else one would experience. We started small. In fact, we laugh to this day when customers come by and talk about how we started in that small shared industrial space back in 2008. We had one boat in stock and sold our first 5 boats off of a brochure and pictures alone.

It has been an amazing 8 years since starting in 2008. We’ve grown from 2 full time employees to 10 between two locations. We went from a handful of customers the first year to proudly servicing hundreds of water enthusiasts today – all of which we are proud to call friends. It wasn’t easy and it wasn’t fast. But we built our business on service and taking care of our customers.

From day one we knew that the experience we wanted to provide was divided into two main pillars. Half of this experience we could control: our service, the relationship with our customers, the after sale support, and the hassle free sales experience. The other half was the facility we used to deliver this experience. We didn’t have a bank loan, we didn’t inherit an old family business and we didn’t have a financial backer. We focused on the things that we could control – and stayed conservative so that one day we could deliver on the other half.

It’s been 8 years of staying the course. But it is with great excitement that we can officially announce that the next big step in our story has begun. This past fall we purchased approximately 10 acres just off I-75 in Richwood, KY and have started construction on a world-class facility. This will take what we are able to provide to our customers to a whole other level.

Over the next few months we will begin to share the progress as it unfolds. This is the next step in our story. A heartfelt thank you goes out to our customers. We would not be where we are today without your support. This is big… this is really big.