Wakeboarding Icon Jimmy LaRiche Joins Current Watersports as General Manager of Knoxville Location
Knoxville, TN – Current Watersports is thrilled to announce that former professional wakeboarder and industry legend Jimmy LaRiche has joined the team as General Manager of its Knoxville location.
As a longtime ambassador of the sport, Jimmy brings not only a championship-level pedigree to the role, but also a deep passion for boating, watersports and community. Throughout his wakeboarding career, LaRiche was known for his fearless riding style, multiple podium finishes and influential presence on the water, and now he’s bringing that same energy and leadership to one of the premier boat dealerships in the Southeast.
“We’re beyond excited to welcome Jimmy to the Current Watersports family,” Jason Haines, co-owner of Current Watersports. “His experience, integrity, and enthusiasm for the lifestyle we promote make him the perfect fit to lead our Knoxville team.”
In his new role, LaRiche will oversee day-to-day operations, customer experience and community outreach at the Knoxville dealership, continuing Current Watersports’ mission to provide best-in-class service, premium boats and unforgettable memories on the water.
“This community and this industry have given me so much,” said LaRiche. “I couldn’t be more excited to step into this role and help more families and riders experience life on the water.”
About Current Watersports:
Current Watersports is an award-winning MasterCraft, Crest & Cobalt boat dealer with locations in Cincinnati, Louisville and Knoxville – providing unmatched service and sales throughout OH, KY & TN. We specialize in the sale and service of MasterCraft wakeboard and ski boats, Crest pontoons and Cobalt boats. Come find out why we are unlike any marine dealer you’ve ever dealt with – delivering the ultimate ownership experience.
For more information or media inquiries, please contact:
Becca Perkins, Marketing Manager
becca@currentws.com