Current Watersports is Excited to Announce the Opening of The Lake Loft at Twin Cove Marina on Norris Lake
New seasonal retail destination on Norris Lake offers lake essentials, premium watersports gear and MasterCraft demos all summer long.
Norris Lake, TN — Current Watersports is excited to announce the opening of The Lake Loft by Current Watersports, a new seasonal retail store located inside Twin Cove Marina on Norris Lake. Officially opening Memorial Day Weekend, The Lake Loft will serve as a go-to destination for lake lovers looking to gear up for summer fun on the water.
Open from Memorial Day Weekend through Labor Day Weekend, The Lake Loft will offer a curated selection of lake life essentials including wakeboards, surf boards, tubes, life jackets, ropes, apparel, accessories, and more from many of the industry’s top brands.
In addition to retail offerings, guests will also have the opportunity to experience the latest in premium towboats through MasterCraft boat demos available directly from Twin Cove Marina, making it easier than ever to get on the water and experience what’s new.
“We’re excited to bring Current Watersports to Norris Lake in a new way,” said Jason Haines, co-owner of Current Watersports. “The Lake Loft is designed to be a fun, convenient stop for both our existing customers and anyone spending time on the lake this summer — whether you need a new surfboard, forgot a life vest, want to browse gear, or are interested in experiencing a MasterCraft firsthand.”
Conveniently located inside Twin Cove Marina, The Lake Loft was created to bring the Current Watersports experience directly to the lake, offering easy access to premium gear and expert guidance throughout boating season.
Seasonal Hours:
Wednesday – Saturday: 12:00 PM – 8:00 PM
Sunday: 11:00 AM – 3:00 PM
For more information about The Lake Loft by Current Watersports, MasterCraft demos, or available products, visit Current Watersports online or stop by Twin Cove Marina this summer.
About Current Watersports
Current Watersports is a premier boat dealership serving Tennessee, Kentucky, and Ohio, specializing in premium brands including MasterCraft, Crest, and Cobalt. With a commitment to exceptional customer service and helping families make memories on the water, Current Watersports offers boat sales, service, gear, and experiences that keep customers enjoying lake life all season long.